Revenue Marketing for SaaS

Your last agency gave you a strategy deck.
I'll build the engine.

Oak Hill Growth helps early-stage SaaS companies build the revenue infrastructure they don't have yet—strategy through execution, across the full marketing stack. One senior operator. No handoffs. No fluff.

17+ Years in SaaS Marketing
$5.8M Enterprise Pipeline Built
294% Lead Growth Delivered
109% Closed/Won Increase

Experience Across the SaaS Landscape

QuickNode Kaleido Bandwidth Citrix ChannelAdvisor

The problems no one's actually solving

Most agencies hand you a playbook and call it strategy. Most fractional CMOs hand you a deck and call it leadership. Meanwhile, these problems persist:

×

You can't tell what's working

You're spending on ads, content, and events but have no end-to-end tracking connecting marketing activity to pipeline and revenue. When the CEO asks for ROI, you're scrambling.

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Your CRM is a graveyard

HubSpot or Salesforce is partially implemented. Lead scoring doesn't exist. Automations are broken or nonexistent. Your sales team doesn't trust the data—and they shouldn't.

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Google and AI can't find you

Your competitors outrank you for every term that matters. Your content is generic. You have no SEO or GEO strategy, and no one on the team knows where to start.

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Paid media is a black box

You're running ads on Google and LinkedIn but can't trace a single dollar to a closed deal. The last agency reported on clicks and impressions. You need pipeline.

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Users sign up but don't convert

Your product-led motion brings in free users, but you haven't built the marketing infrastructure to identify the good ones, nurture them, and turn them into paying customers.

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Random acts of marketing

Your team is busy—webinars, blog posts, campaigns—but nothing connects. There's no unified strategy, no compounding effect, and no one who can see the full picture.

We hired a fractional CMO at $10K/month. He gave us a strategy deck in month 1. Then for 5 months he showed up to a weekly call, asked 'how's it going?' and billed us $10K. He didn't DO anything.

SaaS Founder — r/SaaS

We've spent $400K on marketing this year and when I ask my marketing lead what's driving pipeline, she says 'it's hard to attribute.' That's not an answer. That's a confession.

SaaS Founder — r/SaaS

My internal team was spending 60% of their time managing agencies rather than doing marketing. We'd created a management layer, not a marketing capability.

VP Marketing — Pavilion Community

I asked 5 agencies what they would do to improve our free-to-paid conversion rate. All 5 proposed top-of-funnel content strategies. Not a single one talked about onboarding flows or product analytics.

PLG SaaS Founder — OpenView Community

The agency's pitch team had 50+ years of combined experience. The team actually working on our account had less than 5.

Marketing Director — r/digital_marketing

Strategy means nothing
without the hands
to build it.

Most consultants give you a plan and wish you luck. I've spent 17 years doing every part of marketing myself—at companies from seed stage to public enterprises. That means I don't just tell you what to do. I build it, launch it, measure it, and optimize it.

Not An Agency

No bait-and-switch. No junior staff.

When you hire Oak Hill Growth, you get me—a senior operator with 17 years of experience. The person who diagnoses the problem is the same person who fixes it. No handoffs, no account managers, no B-team.

Not A Fractional CMO

I don't hand you a deck. I build the machine.

Strategy decks don't generate pipeline. I go into your HubSpot, build the workflows, launch the campaigns, fix the tracking, create the dashboards, and optimize the funnel. You get a CMO's brain with an operator's hands.

Full-Stack Execution

One person. The whole picture.

PPC, SEO, website optimization, CRM architecture, marketing automation, analytics, ABM, PLG—I've built and run all of it. Startups don't need five specialists who don't talk to each other. They need one person who connects every dot.

Revenue-First

We measure pipeline, not impressions.

Every engagement starts with building end-to-end tracking so we know exactly what drives revenue. No vanity metrics. No hiding behind "brand awareness." If it doesn't connect to pipeline, we fix it or kill it.

The revenue engine, end to end

I help SaaS companies build repeatable, scalable, and trackable revenue engines. Here's what that looks like in practice:

01

Revenue Attribution & Marketing Ops

Build the foundation so you know exactly what's driving pipeline—and what isn't.

  • HubSpot / Salesforce architecture & implementation
  • End-to-end conversion tracking
  • Lead scoring, routing & lifecycle management
  • Email automation & nurture sequences
  • Performance dashboards & reporting
02

Demand Generation & Paid Media

Launch and optimize paid channels with full tracking from click to customer.

  • Google, LinkedIn & remarketing campaigns
  • Landing page creation & conversion optimization
  • Ad platform integration with CRM for ROI tracking
  • A/B testing & funnel optimization
  • Budget allocation & performance-based optimization
03

SEO, GEO & Organic Growth

Get found in Google and AI engines by the people who are looking for what you sell.

  • Technical, content & authority SEO audits
  • AI engine optimization (GEO)
  • Content strategy & keyword roadmap
  • Website optimization & architecture
  • Link building & domain authority strategy
04

PLG & Product Marketing

Turn free users into paying customers with a systematic growth engine.

  • Free-to-paid funnel optimization
  • User segmentation & PQL identification
  • Product positioning & messaging
  • Multi-product adoption strategy
  • Go-to-market planning & launch execution
05

Website & Conversion Optimization

Your website should be your best-performing marketing channel. I make that happen.

  • Website redesign & development (Webflow, WordPress)
  • Conversion rate optimization & A/B testing
  • Messaging & positioning overhaul
  • Analytics implementation (GA4, Mixpanel)
  • UX improvements & page speed optimization
06

ABM & Enterprise Pipeline

Targeted programs that partner with Sales to accelerate enterprise deals.

  • Target account identification & prioritization
  • Coordinated multi-channel ABM campaigns
  • Sales enablement & outreach support
  • Event strategy with measurable ROI
  • Pipeline acceleration programs

I've done this before.
The numbers prove it.

These aren't projections. These are results I've delivered as a hands-on operator—building and executing the marketing that drove these outcomes.

58%
Monthly revenue growth from PLG optimization
$5.8M
Enterprise pipeline built via ABM programs
294%
Lead growth through funnel optimization
229%
PLG revenue growth
189%
MQL increase via website redesign & SEO
109%
Closed/Won deal increase
825%
AI-driven traffic growth
$58M
Client revenue generated from paid media
Kevin Hill, Founder of Oak Hill Growth

17 years of being the person who actually does the work.

I started in SaaS marketing managing PPC campaigns. Over the next 17 years, I worked my way from individual contributor to Head of Marketing—but I never stopped being hands-on. At every company, from 20-person startups to publicly traded corporations, I was the person in the CRM, in the ad accounts, in the analytics, building the landing pages and writing the copy.

That's what makes Oak Hill Growth different. I've led teams and managed multi-million dollar budgets, but I've also been the solo marketer who built everything from scratch. I know what companies need at every stage because I've lived every stage.

HubSpot Salesforce Google Ads LinkedIn Ads SEO / GEO Webflow WordPress Google Analytics Mixpanel SQL A/B Testing PLG ABM Demand Gen

Ready to build a revenue engine
that actually works?

Book a free 30-minute consultation. I'll give you an honest assessment of where your marketing stands and what it would take to fix it—whether you work with me or not.

Book a Free Consultation →